#Blind4Day: Royal Blind launches blindfold charity challenge

Press Release | 26/01/2016

People across the country are being challenged to blindfold themselves for a day to raise money for Scotland’s largest visual impairment organisation, Royal Blind.

Partnered with a buddy for the duration of the #Blind4Day challenge, participants will be sponsored to go about their daily activities, experiencing first-hand the challenges facing blind and partially sighted people.

Fundraisers will set their own sponsorship target and can choose to go blindfolded for a set number of hours, or for an entire day. The challenge has been created by Edinburgh-based charity, Royal Blind, as part of annual fundraising campaign, Royal Blind Week.

#Blind4Day is now in its third year, and it is hoped more people than ever will take on the ultimate fundraising challenge.

Davina Shiell, Marketing and Fundraising Manager for Royal Blind, said: “Royal Blind Week provides the ideal opportunity for people to engage with the charity and help raise funds and it also raises public awareness of the challenges faced by visually impaired adults and children across Scotland every day.

“The #Blind4Day challenge is one of the toughest fundraising activities that people take part in on behalf of Royal Blind. Activities like pouring a glass of water or catching the bus to work can become very challenging. But it is an incredible way of putting yourself in the shoes of someone with a visual impairment and raising awareness of the many services that Royal Blind provides.”

Royal Blind operates six distinct services for blind and partially sighted children and adults across the country, one of which is the Royal Blind School in Edinburgh.

Royal Blind Week takes place from 22-29 February 2016. Royal Blind, is asking individuals, businesses and community groups to take on a challenge and help raise money for its vital services.

Those who wish to contribute but are unable to take part in fundraising activities can text RBWK16 £3 to 70070 to donate £3.

For further information, or to sign up for the challenge, visit http://www.royalblind.org/royal-blind-week/resources/case-studies