1.1 Royal Blind is, and has been from its inception, a charity that invites the support of the public for its activities. Several of the services we provide give rise to an income, from fees, Government grants or sales, but in order to fund our development, to protect our services through harder times and to provide the kind of facilities equipment and service that those other sources of income cannot fully provide, continuance of that long successful tradition of approaches to the public is crucially important.
1.2 As well as the direct function of raising the donations we are asking for at the time, our fundraising activity has a marketing function, keeping up the public’s awareness of the organisation as a fundraising charity with worthwhile services, so as to help our general public profile and to be called to mind by donors when seeking a cause to support either by donation or when making a will.
1.3 We adopt a high standard of behaviour in relation to our fundraising, in honour of our origins and our position in society as a Royal Charter Corporation, and in order to maintain our high reputation and the trust of the donating population in successive generations.
1.4 Scottish War Blinded does not set out to raise funds, but accepts donations and will assist volunteer fundraisers and donors that come forward. It adheres to this policy as far as is relevant. Section 10 below sets out more detail on Scottish War Blinded’s policy.
2. Fundraising standards
2.1 All fundraising activities carried out by Royal Blind will comply with law and regulation.
2.2 Royal Blind is a member of the Fundraising Standards Board. Our own Fundraising Promise, which goes further than the FSB standard promise, is as follows:
2.2.1 We Are Committed to High Standards
• We do all we can to ensure that fundraisers, volunteers and fundraising contractors working with us to raise funds comply with the Code and with this Promise
• We comply with the law including those that apply to data protection, health and safety and the environment.
2.2.2 We Are Honest and Open
• We tell the truth and do not exaggerate
• We do what we say we are going to do
• We answer all reasonable questions about our fundraising activities and costs.
2.2.3 We Are Clear
• We are clear about who we are, what we do and how your gift is used
• Where we have a promotional agreement with a commercial company, we make clear how much of the purchase price we receive
• We give a clear explanation of how you can make a gift and amend a regular commitment
2.2.4 We Are Respectful
• We respect the rights, dignities and privacy of our supporters and beneficiaries
• We will not put undue pressure on you to make a gift and if you do not want to give or wish to cease giving, we will respect your decision
• If you tell us that you don’t want us to contact you in a particular way we will not do so
2.2.5 We Are Fair and Reasonable
• We take care not to use any images or words that cause distress or offence
• We will not cause nuisance or disruption
2.2.6 We Are Accountable
• If you are unhappy with anything we’ve done, you can contact us to make a complaint
• We have a complaints procedure, a copy of which is available on our website or on request. You can also complain to the FRSB.
2.3 In all our fundraising, we will adhere to the Institute of Fundraising’s Codes of Practice http://www.institute-of-fundraising.org.uk/guidance/code-of-fundraising-...
2.4 All staff members whose main responsibility is fundraising are required to be members of the Institute of Fundraising and keep up to date with latest changes in legislation and practice through the IoF email bulletins and by attending professional development events.
3. Fundraising and our broader ethics and interests
3.1 Funds raised for a stated purpose (either stated by the donor or given in response to an appeal which we have said is for a specific purpose) will be used for that purpose. If it turns out that funds will not be used for that purpose (for example, if a target has been exceeded or the organisation has responded to a need to follow different priorities) then we inform the donor and ask if it is possible to use the money elsewhere. If this is not possible, we return the donation. We will normally try to avoid such eventualities by naming possible alternative uses in our appeal documentation.
3.2 In our fundraising we will have regard to the overall best interests of the charity.
3.3 Association with any particular donor, donation, fundraising method, or associated activity by the donor which potentially compromises our public position, harms our reputation or puts future funding at risk will be evaluated by us and at our discretion may be refused.
3.4 Royal Blind will not accept funding where the donation:
- is known to be directly associated with criminal sources
- would help further a donor’s personal or business objectives which conflict with those of Royal Blind.
3.5 We reserve the right to refuse any donation if conditions placed by the donor regarding its use, presentation, operational matters or publicity in our opinion conflict with our policies and principles. For example, if its use would imply a reversal of our priorities, be disproportionate to the urgency of need, create dependency or privilege for a subset of beneficiaries, create issues regarding access, issues about the sourcing of the benefit to be purchased or conflicts with our policies of user choice and involvement, equality, health and safety or money laundering.
4. Collecting and recording income
4.1 Donations and collections received in any part of the organisation are sent to the Marketing and Fundraising department to be paid in, recorded on our database and acknowledged.
4.2 Income is coded carefully so that we have a reliable record to inform future strategy and monitor performance.
4.3 Donors and collectors are thanked. Our performance aim is to issue a written letter of thanks within two working days of our receiving the donation at Head Office.
4.4 Cash donations and collections are handled according to a strict cash donations procedure.
5. Fundraising for individual services
5.1 Items and projects to be fundraised for from across Royal Blind’s services are included in a Fundraising Priorities list which is approved by the Chief Executive. The Fundraising Priorities list is updated up to three times a year according to need.
5.2 Income may be received which the donor expects to be earmarked for a particular service (eg. someone running a marathon for a particular service or a donor sending a cheque addressed to the Royal Blind School rather than Royal Blind). If the service is one that we are supporting from voluntary funds in its general activities (ie is in deficit against its service-related income) the donation will be regarded as general fundraising income, contributing to that support. Otherwise, it will be allocated items for that services that are on our Fundraising Priorities list. Only in circumstances when both the deficit and the priorities list have been covered will such income be used to buy additional items.
5.3 Where a donor specifies that they wish to purchase a specific item and the donation can only be used for that purpose, depending on the size and nature of the donation and the proposed purpose a decision may be made on terms of acceptance of the donation in consultation with the donor.
6. Volunteer fundraisers
6.1 Volunteers collect funds on our behalf, for example through collecting cans, sponsored events, coffee mornings or house to house.
6.2 Contact details for volunteers are stored on our fundraising database. Regular contact will be made with them, one purpose of which is to ensure that all funds raised are sent to us in a timely manner.
6.3 Volunteers will be briefed appropriately to the scale of their involvement on Royal Blind and our fundraising priorities so that they can represent the charity effectively.
6.4 Volunteers may be provided with appropriate branded materials to enable them to carry out fundraising. They are asked to return any un-used or re-usable items upon completion of the activity.
7. Third party suppliers
7.1 At times Royal Blind requires to outsource fundraising activities to third party suppliers, such as telephone and face to face fundraising agencies. All agencies are contracted according to Royal Blind’s procurement policy.
7.2 Each outsourced fundraising activity is analysed throughout and upon completion to ensure best value is attained. Decisions to re-appoint a company are based on the success of the previous fundraising campaign.
8. Handling complaints
8.1 If someone wants to make a complaint about our fundraising, we will tell them about our complaints procedure and provide it to them in writing upon request.
9. Data protection
9.1 All personal information collected by Royal Blind when fundraising is confidential and is not for sale and will not be given away or disclosed to any third party without the consent of the person to whom it relates.
9.2 Data is held in compliance with the Data Protection Act.
10. Scottish War Blinded policy on donations
10.1 We will not campaign to raise funds or issue general appeals to the public for financial support.
10.2 We will facilitate, welcome and assist with fundraising initiatives originated by members and other supporters including staff in their own time. This may include, for example, leaflets, display materials, collection equipment, representation at the event, publicity etc as appropriate. We will tell the story of people who carry out fundraising on our website etc. but we will not issue calls for others to involve themselves in this way.
10.3 We will conduct minor fundraising activity in the stalls and exhibitions which we run primarily for a service marketing purpose, where it assists in gaining attention and raising awareness of our services.
10.4 In respect of any donations we receive, we will:
- Acknowledge them gratefully
- Invite donors to gift-aid their donation
- If people give regularly, send an annual letter thanking them for their support.
Any questions about our fundraising should be directed to Davina Shiell, Marketing and Fundraising Manager.